The US Company Hendrickson presented itself under no lesser slogan than \"The World rides on us\". The brand’s presentation underlined this announcement, intending to pave the way for the further establishment of an emphasis on the European market. The stand was crossed by \"Hendrickson Road\", which ended at a bar where the Hendrickson sites worldwide presented themselves on an LED screen. For more intensive discussions, the automotive experts withdrew to the VIP lounge on the upper floor. An additional highlight originating from our workshop were the 5 meter long logos made from backlit aluminum.