Organized by Koelnmesse GmbH and Dubai World Trade Centre, Sweets & Snacks Middle East is the only trade show in the MENA (Middle East & North Africa) region dedicated to the confectionery industries.

Considered as a prime platform for all the industry experts, this show gathers the region's leading chefs, importers and exclusive retailers, and many visitors from all around the globe.

The product groups are:

  • Cocoa, chocolate and chocolate products
  • Sugar confectionery
  • Biscuits
  • Snack foods
  • Savoury snacks, ready-to-eat
  • Fruit snacks and vegetable snacks
  • Ice cream, deep-frozen confectioner

Swwet Dubai


Here you'll find many producers and manufacturers of products/ingredients such as: cocoa, chocolate, chocolate products, sugar confectionery, biscuits, snacks foods, savoury snacks/ready- to-eat, fruit snacks, vegetable snacks and others.

If you're part of this industry, subscribe to this event! Our team of experts in fairs will help you finding the best stand design companies in Dubai.

Many opportunities!

The Middle East is considered a high potential market and a strategic location for the industry key players. Don't miss the opportunity to be part of this incredible show and collect many benefits! Here you'll be able to:

  • Network with key professionals from the sweets, snacks & confectionery industry in the Middle East;
  • Find new products, ingredients, machinery, etc. Here you'll stay up-to-date on the latest trends and novelties;
  • Display and present your products, top ingredients and services. Here you can meet face-to-face with your target costumers and offer them a personalized treatment;
  • Learn and share knowledge. You can participate in many seminars and workshops and improve your skills (as a chef or as a seller!).



According to official data, Sweets & Snacks gathers more than 7 000 visitors per edition. Around 4 400 are UAE visitors.

The sectors are:

  • Distributors
  • Importer/Trade/Wholesaler
  • Manufacturer/Processing
  • Bakery
  • Restaurant/Café
  • Hotel/Hospitality
  • Retail
  • Education/Training
  • Caterer
  • and others...

Sweets And Snacks

These professionals attend to the S&S Middle East because:

  • they're seeking for new manufacturers and suppliers
  • they want to source new products
  • they want to purchase goods/services
  • they want to gather the latest market information and discuss the latest trends

Book your stand and prepare to see your business grow! Meet new partners, improve your sales and find new potential buyers, distributors and retailers. Don't miss the opportunity to experience Dubai as an attractive trading hub for the entire MENA region!

Raquel Dias

:job in neventum