Presented by PLMA, the Shanghai Private Label Fair is the fastest growing private label show in the world. Here you'll find a wide range of products/services, such as fresh, frozen and refrigerated foods, dry grocery, beverages and non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

Shanghai Private Label Fair Stands Meetings

Join Shanghai's PLF!

If you want to meet the ideal buyers, join this year's Private Label Fair! It can definitely be a great opportunity for you and your brand! Contact our team of experts in trade shows if you want to meet the best Stand Builders & Designers in Shanghai!

Private Label Fair Shanghai

Reasons to exhibit

If you are looking for ways to expand your business, China may be the right market for you, your company and its products. Participate in this year's Private Label Fair and:

  • Meet thousands of key buyers and decision-makers from Asia;
  • Generate sales leads;
  • Introduce new products to an expert audience;
  • Gain greater visibility for your brand;
  • Launch new products and survey attendees about new ideas;
  • Explore the latest trends and services
  • And plenty more...!

Private Label China1

Visitor profile

More than 12,000 trade professionals from many countries come to Shanghai's Private Label Fair each year to discover private label suppliers and products right for their operations and customers. Here you'll be able to interact face-to-face with retailers representing supermarkets, hypermarkets, discounters, drugstores and department stores, as well as importers and exporters, manufacturers, consultants, sales agents and packaging & design experts.

Raquel Dias

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