Area designed and produced this custom rental stand for INRIX for ITS World Congress 2014 in Detroit.
It was INRIX's best show presence yet and they were able to secure a $55 million USD contract at this show with Porsche. This design features custom carpet to highlight their product, which is an often over-looked element that can add a lot of interest to the overall theme. Three kiosk product demo stations and scheduled presentations in a theatre environment engaged the audience.
Tower in center served as the backdrop to the presentation theatre and contained a storage closet for promotional items.
Double-sided printed hanging sign (not pictured) featured the company logo on the outside facing surfaces and screenshots of their product (map graphics with traffic flow) on the inside. INRIX received many compliments on the display and were able to attract new clients to their presentations and live product demonstrations.