The annual joy of book and media lovers’ event London Book Fair was meeting its attenders in central London. Turkey was also participating in the London Book Fair, along with world renowned publishers; and was represented by numerous publishers including Istanbul Chamber of Commerce. Istanbul Chamber of Commerce is one of the most important professional organisations in the Turkish business community with 350,000 members and one of the biggest chambers in the world. The businessmen and merchants that the ICOC represents are the locomotive of the Turkish economy.