Dimensional Dynamics worked closely with the marketing team at Genomic Vision, in France  to design and produce their first custom trade show exhibit in North America. The company provides objective and comprehensive means to genetic diagnostics and offers a new perspective in molecular analysis.The challenge was to communicate the process and the advantages of Genomic's approach.This was achieved by a feature by feature workflow analysis highlighted and simplified thru clear graphics and back lighting. The simple display was complimented by an actual demo of their software at work. The whole exhibit fit into one crate and can be assembled easily.