About 3D Cape

The 3D Group of Companies

3D Group established in 1995 is a group of strategic business units 

specialising in the supply of a comprehensive range of products and services for exhibitors and exhibition and event organisers alike. 3D Group has the capacity to design, construct, project manage and execute up to 400 events / exhibitions / exhibits a year. With a staff compliment of over 230, all aspects such as design, project management, electrics, Octanorm / modular stand design and construction, custom stand design and construction, shop fitting, furniture hire, large format digital printing and shell scheme are undertaken in-house, ensuring the success of your project.We specialize in the following areas: - Exhibition Stands - Custom Exhibition Stands - Furniture Hire - Modular Stands - Portable Stands - Events - Printing and Branding - Instore

Our 10 project managers, each specialising in their prospective fields,

(electrics, furniture, printing, design stands etc) have a wealth of experience and knowledge, in the exhibition and events industry, and are always on site to answer to

your needs and make sure that your event goes ahead effortlessly.

The 3D Group of companies approached black economic empowerment (BEE) 

as a strategic imperative and this, together with commitment from top management to transform the companies culture, has resulted in major PDI shareholding. While maintaining unparalleled standards of excellence, we also ensure that employment equity standards are met and previously disadvantaged individuals (PDI) are well presented in the workplace.

<strong>EXSA</strong>

<strong>Exhibition Association of South Africa</strong>


<strong>EXSA is the governing body of the Exhibition industry in South Africa.</strong>


We have been a member of this body since 1998 and in that time, Conrad 

Kullmann the 3D Group Sales and Marketing Director has had his stint as chairman of EXSA.

We have also represented the supplier’s forum within this body for many

years. 3D Group has won many awards for stand excellence, best suppliers, and best personnel during this time. We always make an effort to dress up for the yearly EXSA awards function, to show the commitment, dedication and team work of the Group.

<strong>SAACI</strong>

<strong>South African Association for the Conference Industry</strong>

The 3D Group joined SAACI in 2009 and we are networking with this body on order to supply our services.




<strong>IFES</strong>

<strong>International Federation of Exhibition Suppliers.</strong>

3D Group joined this body in 2007 and has enjoyed the vast worldwide database of suppliers and organizers that is offered.




<strong>OSPI</strong>

<strong>Octanorm Service Partners International</strong>

As a major Octanorm user, The 3D Group was invited to join the OSPI 

family in 2003. This is a group of companies that builds exhibition stands with the use of the Octanorm exhibition system. There are currently 132 companies in 48 countries that are members. The OSPI idea is that we can build an exhibition stand anywhere in the world, with the help of our partners. “Designed here, build there” is the OSPI motto. We all use the same basic material (Octanorm) to achieve our end product, so the final deliverable to our client is achievable anywhere in the world, where we have an OSPI partner.

Our partnerships with OSPI companies around the world has proven to be 

an invaluable investment, be it for our clients exhibiting around the world or our partners clients exhibiting here in South Africa. Here are two examples of this partnership.

3D Group was commissioned by Telkom South Africa to erect and manage an

exhibition stand at the ITU 2007 Exhibition held in Hong Kong. We teamed up with our partner in Hong Kong – Uniplan, and they provided us with a professional and well managed exhibition stand.

In July 2010 we provided our partner in Switzerland – Impact Unlimited,

with the same professional service for their client, Phizer at the IPA 2010 Expo at the Sandton Convention center.

We meet with this group every 18 months to exchange ideas and discuss 

the exhibition market in the worldwide perspective. These meetings give us the opportunity to network with a broadbase of cultures and ideas. In 2008 our meeting was in The Sultan of Oman & Dubai, where we had the opportunity to meet with Sheikh Hasher of Dubai at OSPI’s 40th birthday party at his beach house in Dubai.

In July 2010 the group met again, this time in Shanghai China, where we

had the opportunity to visit the World Expo. The world expo has 500,000 visitors a day, and is on for 6 months. Here we had the pleasure of seeing some of the latest trends in expo design and management.

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