BTC La Fiera Degli Eventi gives its exhibitors an opportunity to do business in a highly specialised and professional environment. It is the only Italian trade show dedicated to event organisers, and is therefore the focal point for the market and the largest event bringing together demand- and supply-side professionals.
If you're part of the events industry, don't let BTC Florence pass you by. It can definitely be a great opportunity for you and your company! In order to stand out, contact our team of experts in trade shows. We collaborate with many Stand Booth Contractors in Florence and we can easily find the one that best fits your needs and budget!
Exhibitors
Italian and international exhibitors at BTC represent the whole supply chain for the organisation of meetings, events, conferences, conventions, incentive travel, product launches, training and teambuilding events.
The many types of exhibitors present include:
- tourism boards and offices
- tourism consortia
- convention bureaus
- hotels and hotel groups
- conference centres and event venues
- travel agencies
- event organisation agencies
- integrated communication agencies
- training & teambuilding and outdoor training companies
- providers of audiovisual, technological, entertainment, catering, gift, events support and transport services, airports, airlines, cruise and shipping companies, etc.
Reasons to exhibit
Here you can develop your career, your skills, and your strategies to know or learn something new about the market. You will improve your relationships with your clients, suppliers, competitors, peers, business partners, etc. It is also an unique opportunity to:
- Raise your company profile and awareness
- Showcase your products and services to an expert audience
- Explore business opportunities and meet new partners in dynamic surroundings
- Promote new products and services to the industry’s leading press
- Create sales leads and make lasting relationships with clients
- Meet the industry’s most influential decision makers
- Stay ahead of your competition
- ... and so much more!
Buyers
Buyers at BTC are mainly corporate event managers, meeting planners, marketing, communication and procurement managers, association, medical societies and public and private bodies event planners, representatives of event management companies, conference and incentive agencies, integrated communication and marketing agencies, PCOs (professional congress organisers), travel agencies with conference and event divisions who are directly responsible for organising events and selecting venues and suppliers.
Wondering who you'll meet if you decide to exhibit? BTC exhibitors can access the complete list of registered buyers through the reserved area of the website. Study your future clients and give them what they need!
