Bellavita is a trade fair created to globally promote the excellence of the Italian gastronomy. It aims to facilitate interaction between Italian Producers of gastronomic specialities and foreign professionals of the food & beverage sector, through the first international trade show entirely dedicated to Italy's gastronomy.


The Bellavita Show includes a trade fair and:

  • many live events
  • cooking experiences with celebrities
  • wine tasting sessions
  • workshops with buyers and professionals of the sector
  • regional traditions’ promotional initiatives

If you're an expert of the Italian gastronomy, you should totally join the Bellavita tradeshow! Our team of experts in trade fairs will be happy to find you the best stand contractors in London. It is quite important to stand out in order to attract visitors!



Bellavita, supported by a Committee composed of buyers and international specialists, is the ideal platform to showcase and find the best Italian products. Either if you're a wine expert or a bolognese master, the Bellavita fair is the ideal place for you and you're company. Join this event and you'll be able to:

  • promote and inform about the Italian food and beverage heritage
  • showcase your best products to an expert and devoted audience
  • increase your sales
  • meet face-to-face with buyers from all around the world
  • attain direct market feedback on your products
  • meet many famous Italian brands
  • find both tradition & innovation under one roof!

Besides, Bellavita also organizes the Bellavita Awards for the Food & Wine categories. Don't miss this incredible opportunity to gain international recognition for the quality of your products!


Visitor Profile

Bellavita gathers more than 6 800 visitors per edition! They usually are:

  • Large-Scale Distribution Buyers
  • Hotels and Restaurant Purchasing Managers
  • Sommeliers, Bartenders and Wine Brokers
  • Managers from Hotels, Restaurants and Pubs
  • Cash & Carry Wholesalers
  • Importers and Distributors
  • Food PR, Journalists and Bloggers
  • and, of course, people passionate about Italian products!

If you want to increase your sales and meet an international audience of Italy-lovers, then don't waste more time: Bellavita is waiting for you! Start planning your trip to London!

Raquel Dias

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