We delivered immersive FIFA Brand experience in Morocco in partnership with ICON WORLD.
We built a big stand BOX : H 7.5m x W 12.5m x L 12.5m
The installation comprised two key elements; the first of which was an interactive photo booth. Having registered their details fans could choose, via tablet, from a range of stadia backdrops and star footballers which provided the setting for their memorable photo. This unique image was then emailed to them to share via social media and act as a reminder of their FIFA experience.
The second aspect was a unique experiential structure with a capacity for 75 people. Here fans viewed a highly emotive seven minute experience that incorporated film footage relayed onto a giant LED proscenium arch, plus animations and holographic images of the FIFA World Cup Trophy and Christian Karembeu, a previous FIFA World Cup winner. The experience got to the heart of FIFA's mission and reflected the real passion of the game.
During the tournament, FIFA President Sepp Blatter visited the Experience and commented on the fantastic show and how he hoped it was helping FIFA to re-engage with its fans ahead of the eagerly anticipated FIFA World Cup next year.
By the end of the tournament it was estimated that 28,000 people had experienced the installation and an average of between 300-400 photos per day had been uploaded to the social media platforms.
