PingZe, as a new Chinese furniture brand, roots in Chines traditions but is never confined to them. Its founder and chief designer, Mr. Fu Junmin, who gives airy and meaningful traits to its works, is an advocate of a serene yet elegant lifestyle.

For years he has been dedicated to classic furniture design. He is good at introducing traditional aestheticism to modern life conception and rebuilding oriental aesthetics in a self-reflecting manner. He believes that, since design serves as a language, a designer’s original intention of creation is Signifier, and a user’s individual interpretation is Signified, thus being able to easily reach multi-dimensional dialogue spaces.