Good Food & Wine event: Cape Town, Johannesburg and Durban - 2012.
RESOURCE DESIGN presented 5 brands at the event. THe Amarula stand winning a Gold Award and the Cactus Jack booth a Bronze Award. Visitors too the booths were amazed by the print quality that made the stone walls so lifelike that only after actually touching them could they believe that it was in fact print. The design of the stands was to create functional backdrops for the brands that promoted sales and tastings of product. Report back from all the brands was that they had phenomenal sales.
All the stands were constructed in XBoard. Flat packable and reusable. This was the biggest test of all - could the board stand up to a 'bar' environment. After 3 events with approximately 40000 visitors having passed each stand it can be confidently said that it stood up fantastically.
Browsers may recognise brands such as Amarula and Kumala Wines as internationally sought after products. Its in this sphere that Resource Design and Xanita go one step further than just stand building.. We also carry the same product and theme into the retail environment. The result is the ability to take a simple expo stand and roll out the design/ look & feel into an international in store retail campaign. Point of sale/ pop up stores and mall promotions are made easy because of the properties of this product.
Each can be unique - yet each benifit from the product and design knowledge that we have built up over the last 5 years.
