The ROSEXPO Company worked out a design project for the exhibition stand for the EKF and ALD companies which participated in the InterLight Exhibition. We faced a very challenging task, as we had to create one stand for two companies and both of them were to be demonstrated individually but the whole concept was to show their close cooperation. The companies also wanted to avoid suspension, but it was necessary to develop an interesting design for logo.
We used the European style of the stands. There is a visual separation into two areas, each area stands for its company and has its own basic color. The main decorative elements of the project are also made in these colors, symbolizing cooperation and mutual assistance between the partner companies.
Each of the two parts of the stand have its unique geometry. Thus it is obvious that there are certain borrowings in many elements, and they have a common style, so that together the two areas look as a whole one. This also emphasizes the close relationship between the two companies that are working together to achieve a common goal.
A striking decorative element of the design project is a unique suspended installation, designed by our team. It is a structure in the form of a helix with lamps. This art object performs several functions. Firstly, it allows us to highlight the logo and slogan of the company so that they are seen from afar. Secondly, this installation creatively demonstrates the products of the companies as it contains the lamps they are producing. Thirdly, the art object performs the function of attracting the attention of visitors.
Moreover, the design of the installation in the form of a helix which extends to the top symbolizes growth and development of a large company, and also reflects the ongoing commitment to using of innovation and expanding range of products. The lines of this helix do not go into each other, they stratifying while the colors are alternating. All this creates a feeling of lightness; the installation does not hang over the booth, it hovers in the air. It seems to be about to take off.
All in all, the stand is a complete design project, it is not just a construction but solid art object.
